DAIRY QUEEN TEXAS
Agency shoot for DQ Texas Summer campaign
Client:
The LOOMIS Agency
Date:
March 3-4th, 2025
Project:
Commercial / Broadcast
The Project
XR214 Studios partnered with The LOOMIS Agency and New Orleans–based TEMPT Films to bring a fully realized Dairy Queen restaurant to life inside our LED volume. Powered by a seamless Unreal Engine pipeline, the virtual set recreated the DQ interior with complete creative control. Our entire facility was activated for the production, including dedicated talent holding areas and an on-site food stylist kitchen where the featured menu items were freshly prepared for camera.
XR214 Integration
- Provided Unreal Pipeline; Crew/Tracking/Environment
- XR214 Producer to handle stage management & Virtual Art Department
- Setup a food stylist kitchen in our flex spaces
- Hosted a large crew of production, art and lighting department
- Provided GNE & lighting







